“Our concept is rooted in the foundation of preventing overproduction. Instead our aim is to create clothing that can last for a long time, hopefully even with a second life”.
Stine Brynjolf, Co-Founder
“Thinking twice before buying, is what we make room for at our Parade events. When the customer is prepared to wait 8 weeks for something, I’m pretty sure they want it, and care for it afterwards.”
Lærke Nikolajsen, Co-Founder
Proem Parades is a Copenhagen based fashion brand that makes womenswear with a care for the planet and a love for long lasting clothing.
We do wardrobe, defined by understated luxury, ease and confidence, creating outfits that can easily transform from casual day to evenings out.
We parade for a clever fashion decade to come. That’s why we do Parades.
Our webshop features only seasonless essentials and carry-overs from former collections in new colorways or fabrics. It is the items you always need in your wardrobe, with a high level of use and a comfortable fit.
Proem Parades is a fashion brand. What we do has to be valuable for everyone involved. That is why we focus on sharing. Our Parades are an extraordinary opportunity to give our customers a special experience. We value collaborations and curate the scenery differently for each Parade.
We are very inspired by other companies with a sustainable profile across different industries. We love to learn, share and ask curious questions to constantly improve. We put an honor in teaming up with other ethical and aesthetic equivalent brands.