Proem Parades is a Copenhagen based fashion brand that makes womenswear with a care for the planet and a love for long lasting clothing.
We do wardrobe, defined by understated luxury, ease and confidence, creating outfits that can easily transform from casual day to evenings out.
We parade for a clever fashion decade to come. That’s why we do Parades.
“Thinking twice before buying, is what we make room for at our Parade events. When the customer is prepared to wait 8 weeks for something, I’m pretty sure they want it, and care for it afterwards.”
Lærke Nikolajsen, Co-Founder
Our webshop features only seasonless essentials and carry-overs from former collections in new colorways or fabrics. It is the items you always need in your wardrobe, with a high level of use and a comfortable fit.
“Our concept is rooted in the foundation of preventing overproduction. Instead our aim is to create clothing that can last for a long time, hopefully even with a second life”.
Stine Brynjolf, Co-Founder