Made from the fibers of the flax plant, Linen is beloved for its smoothness, durability and coolness against the skin. Linen fabric is environmentally friendly and has other amazing natural properties, like being hypoallergenic, anti-static, bug-resistant, temperature-regulating and anti-bacterial, as well as biodegradable. Linen has a unique texture, when in use also causes wrinkles. We find it beautiful and do not see it as a disadvantage. Embrace that Linen is a 100% natural fibre, and love it for its characteristic beauty.

Linen is a highly durable fabric and tolerates both machine and hand wash, however low temperature is highly recommend in order for linen to stay beautiful:

 Key points:

  • Wash at low temperature
  • If you choose to machine wash always use a wash bag and turn your garment inside out.
  • Avoid the fabric from too many wrinkles by gently stretching the wet garment and hang to dry
  • Stain wash when possible instead of washing the whole garment.
  • Embrace the structure of the fabric and accept that wrinkles in the fabric occur naturally, and is a part of its beauty.


Put your Linen wear in a big bowl with lukewarm water and a drop of washing liquid for delicate materials.

Move the clothing gently in the water so that water and detergent flows through the material.  The less you wring or in other ways stress the fabric, the better. Press your hands together so the water is pressed out. Then rinse properly a couple of times. Use the same temperature for washing and rinsing. To remove excess water lay the item in a towel and roll it into a sausage, pressing it lightly. Stretch the garment gently and give it a good shake so fabric is straightened as much as possible. Hang to dry, preferable outside where a little wind can blow away the last bits of wrinkles. 

Stain wash:

If you get a stain, we highly recommend removing it separately and as fast as possible.

If the stain is in a difficult place, take a kitchen bowl and spread out the area where the stain is, on top of the bowl. Pour lukewarm water down into the bowl, now running through the stained area. If you are quick to perform this “operation” shortly after getting the spot or stain, preferably still wet, this can be a little trick of genius.

If the spot is a spot coming from grease or oil, gently put a drop of uncolored dishwash soap on to the stain and rub it gently, pouring over more water afterwards, to get rid of the soap.

General recommendations for woven fabrics:

  • Wash less and reduce your environmental footprint. Only wash when it is really needed, often some fresh air and some spot cleaning can do the trick.
  • Avoid washing over 30 degrees and wash with similar colors, with the inside out. Washing with lower temperatures will make your clothes live longer and you will save energy, and money.
  • Use only little detergent and avoid fabric softener and bleach. This way you will keep our water clean. Choose Eco labeled options (like The Swan).
  • Use a laundry bag for finer materials (silk, tencel, wool etc) always with the inside out.
  • Hang to dry instead of tumble dry. This also makes your clothes smell fresh and clean.
  • When ironing use as low heat as possible and preferable use a steamer instead, as this is not as rough to the fibers.  
  • Repair when broken. Most likely you can put on a loose button. Try to fix it instead of throwing away a perfectly fine pieces of clothing.
  • Follow the care labels for instructions and be aware that it is an indication of the highest temperature allowed.