What is a Parade?

Four times a year we host a sales event called Parade.

At these events we showcase our collections to all women who are conscious, open minded and care about how they build up their wardrobe. It is an embracing event where every woman who are curious about contributing to a new sustainable way of act, are welcome.

There will be music playing and bobbles in your glass, but more importantly the atmosphere is informal and enlightening. Building up your wardrobe at a Parade should feel recharging and we wish to show respect for the time you need to figure out what is the right product for you.

The collection is shown in three sizes, and you can touch the fabrics and try the fit to ensure it is just the right garment for you. Made-to-order means we only produce whatever you purchase and by this concept together we go against mass consumerism and minimize waste. After placing your order the products will be delivered to you 30 to 80 days later, depending on the style.

As some of our products are made in exclusive leftover fabrics many styles only come in limited numbers. This gives your garment an exclusive feature - in other words: when you pay a fair amount of money for a garment, wearing it to your next evening party, breakfast club or business meeting, you can rest assured most likely you will be the only one wearing it!

If you are curious to see our concept and the state-of-the-art items which can only be purchased at the event, keep your eyes on our website to stay informed about upcoming Parades.

Our next Parades will take place at Reforms awesome showrooms

Copenhagen 11,12 & 13th of August:

Aarhus 20 & 21th of August:

You can book your ticket right here
We can´t wait to meet you.

 

Here is a few moodings from our previous Parade held in Copenhagen
at Skagerak Denmark: